Leading Chinese video platform iQIYI Sports becomes Official Broadcaster of the UTMB World Series
The world’s ultimate trail running circuit UTMB® World Series and iQIYI Sports, the leading sports streaming platform in China, have signed a live broadcast for the first time. Becoming UTMB World Series Official Broadcaster in China, iQIYI will distribute live content from 6 events in 2023 on its online video platform. The majority of sports enthusiasts can experience the passion and charm of international trail running events at close range through the iQIYI Sports and sports.iqiyi.com.
UTMB® Mont-Blanc is the world's leading trail running event. The event includes trail running races of various distances, aiming to challenge the endurance and perseverance of the participants, and it is also a rare natural and cultural journey. UTMB Mont-Blanc has attracted many top trail-runners from all over the world, and also provided a stage for ordinary runners to challenge themselves. In 2023, UTMB World Series will hold 36 events in Asia, Oceania, Europe, Africa and America, providing all participating trail runners with precious opportunities to experience the UTMB adventure around the world.
Frédéric Lénart, UTMB Group CEO, said: “This partnership with iQIYI is such an excellent news as for trail running and UTMB World Series which awareness will grow in China thanks to a leading actor of sports promotion and broadcasting. We’re thrilled to be able to make accessible the great quality of our global circuit to Chinese trail lovers as well as allowing new people to discover the strengths of trail running discipline.”
Lingxiao YU, Shinaisports CEO said: “It is a great honour to cooperate with UTMB Group, a world-class trail running organizer. As the first dedicated online video platform in China to work with the UTMB World Series, we will give more visibility to the international events better in China and give more people the opportunity to learn about UTMB World Series. We hope both the UTMB World Series and trail running events will continue to reach more people all over the world.”
UTMB World Series 2023 events broadcast on iQIYI Sports’ platform:
• Val d’Aran by UTMB®, Spain, 6-8 July (UTMB World Series European Major) • Eiger Ultra-Trail™ by UTMB®, Switzerland, July 15 • UTMB® Mont-Blanc, France-Italy-Switzerland, 31 August-3 September (UTMB World Series Finals) • Wildstrubel by UTMB®, Switzerland, 15-16 September • Nice Côte d’Azur by UTMB®, France, 29-30 September • Doi Inthanon Thailand by UTMB®, Thailand, 8-9 December (UTMB World Series Asian-Pacific Major)
To watch the first event in the series starting on July 6, 2023, go to sports.iqiyi.com or live.utmb.world.
As a leading sports streaming platform in China, Shinai Sports currently has a number of top international sports such as the 2023 FIFA Women's World Cup™, Premier League, UEFA Champions League, Serie A, UEFA Champions League, 2023 Asian Cup™, Asian Champions League™, etc. The new partnership with UTMB World Series is another manifestation of iQIYI Sports' enrichment of its content layout for top events.
