UTMB World Series and Rudy Project announce their three-year partnership
UTMB® World Series and Rudy Project are pleased to announce a three-year partnership that will see the Treviso-based brand support the world's premier trail-running series as Official Eyewear until 2027 included.
Driven by shared values: Innovation. Sustainability. Passion.
This new alliance between UTMB World Series and Rudy Project is rooted in shared core values — a dedication to innovation, a commitment to sustainability, and a deep passion for outdoors and empowering people.
For 40 years, as UTMB World Series, Rudy Project has placed innovation at the heart of its strategy, developing, producing, and distributing sunglasses, helmets, goggles, and prescription solutions of the highest technical calibre. A benchmark in sports eyewear, the brand's 100 % Made in Italy optical solutions equip elite athletes across a broad spectrum of disciplines—from cycling and triathlon to competitive sailing, ice sports, trail running, and cross-country skiing.
The collaboration is also founded on commitments such as the pursuit of peak athletic performance while shaping a more responsible future for the sport. Both organisations are committed to reducing the environmental impact of their activities while fostering long-term progress, offering sustainable solutions for performing and enjoying trail running at every level.
At the heart of this partnership is also a shared desire to support and inspire the trail running community. Whether it's a runner's first race or their ultimate UTMB® goal, Rudy Project and UTMB World Series are united in helping athletes live out their passion — under the best possible conditions, and with purpose.
On-site engagement and product experience
As part of the partnership, Rudy Project will be present on selected UTMB World Series event, beginning with the La Sportiva Lavaredo Ultra Trail by UTMB® (25-29 June), offering on-site experiences designed to connect with the trail running community and support athletes throughout their journey. Participants will have the opportunity to discover and test Rudy Project's high-performance eyewear and accessories directly on the ground, at the heart of UTMB World Series event, as Rudy Project will be fully integrated into the event villages, offering expert advice, and personalized support to help runners find the gear best suited to their needs.
An official UTMB World Series × Rudy Project Collection
As Official Supplier, Rudy Project will dedicate its leading innovations to athletes striving to reach their full potential on the trails. From professionals to passionate amateurs, all runners can rely on Rudy Project's optical solutions engineered to tackle elevation changes, extreme weather, and technical terrain while meeting the highest standards of quality, durability, and safety.
