UTMB® World Series is pleased to announce an exclusive three-year partnership with Aonijie, a globally renowned brand specialising in trail running equipment. Aonijie will become the official hydration pack supplier for all UTMB World Series events, enhancing the experience for runners everywhere by offering high-quality gear in UTMB World Series colours.
Aonijie: from local innovation to global recognition
Founded in 2011, Aonijie is a Chinese brand which has achieved global recognition for its trail running equipment. Known for its innovation in performance and comfort, the brand has focused on product development and refinement while establishing itself in the Asian market. Aonijie has earned a solid reputation for delivering quality products at an affordable price, equipping both beginners and experienced runners while making the sport more accessible. Today, Aonijie embarks on a new chapter with its first international partnership.
A partnership built on shared values
UTMB World Series and Aonijie join forces to deliver an exceptional experience for athletes and trail running enthusiasts across the globe. This partnership is founded on a shared commitment to supporting runners of all levels in their pursuit of personal achievement, while placing innovation and performance at the heart of the adventure. This collaboration reflects UTMB World Series and Aonijie’s shared values of excellence, accessibility and a mutual passion for trail running.
Exclusive UTMB World Series hydration packs
In celebration of this collaboration, Aonijie will launch a dedicated line of UTMB World Series hydration packs. Designed to withstand extreme natural conditions, this new range will deliver durability, light weight and comfort, meeting the demands of both elite athletes and trail enthusiasts. These products are representative of Aonijie’s ongoing commitment to trail athletes and showcases the unique identity of the UTMB World Series circuit.
“This partnership is a perfect fit for us,” said Céline Prévost, Commercial Director of UTMB Group. “Aonijie is a brand on the rise with a deep-rooted passion for trail running. Their technical expertise, commitment to pushing the boundaries of innovation, and dedication to making their products accessible align perfectly with the vision of UTMB Group. We can’t wait to see Aonijie hydration products become part of our events and witness the positive impact of this collaboration.”
"Partnership with UTMB Group and its UTMB World Series is very significant for our brand", said Xu Zhihui, founder of AONIJIE. "UTMB Group has a profound influence in the world of trail running. The culture of its events and the group’s dedication to the runner experience are truly inspiring. AONIJIE is committed to research and innovation in trail running gear, striving to deliver high-quality products to runners. Through this collaboration, we aim to enhance the global reach of our products, contribute to the growth of trail running, and offer new experiences to runners worldwide."