Shokz becomes official supplier of the UTMB World Series
Shokz and UTMB World Series collaborate to allow runners to connect to the outdoors and enjoy an open-ear listening experience when exploring the trails
UTMB® World Series and Shokz, the global consumer electronics brand and world's leading pioneer in Open-Ear headphone technology, have today announced a partnership which will see Shokz become Official Supplier and Official Headphones of the UTMB World Series. Harnessing a deeper connection with outdoor sports enthusiasts, the partnership with Shokz allows runners to 'Be open to extraordinary', giving them reassurance when it comes to safety and awareness when exploring the trails.
In a modern world where noise-cancelling headphones help to block out any ambient noise, Shokz brings individuals together through their open-ear features. Due to their water-resistant, lightweight, and ergonomic products, Shokz has transcended beyond the limitations of traditional headphones and instead pushed the boundaries of technology to inspire all runners on their respective trails. Across the 42 UTMB World Series Events, Shokz provides trail runners with the opportunity of enjoying music, taking in the sounds of nature and hearing words of encouragement from friends and family, all without compromising on their awareness of the surrounding environment.
As Official Supplier and Official Headphones of the UTMB World Series, runners will have the chance to test Shokz products on-site at some events like Dacia UTMB® Mont-Blanc, The Canyons Endurance Runs™ by UTMB®, Val d'Aran by UTMB®, Doi Inthanon Thailand by UTMB®, allowing them to experience the benefits of the products in real-life situations.
This partnership between UTMB World Series and Shokz will also allow the brand to organise special activities, autograph sessions, plus meet-and-greets with its renowned team of athletes that include Tom Evans, Mathieu Blanchard, Blandine L'Hirondel, Adam Peterman and Shen Jiasheng.
Frédéric Lénart, UTMB Group CEO, said:
“Being open to others and the nature surrounding you is a vision we share with Shokz. We are thrilled to welcome them as Official Supplier to inspire runners to go the extra mile. We know how much the beauty and sound of nature as well as the cheering of supporters and friends can push you to the finish line.”
Daisy Cong, International Marketing Director at Shokz, said:
“We're absolutely thrilled to become an Official Supplier of the UTMB World Series. It's great to see so many people taking to trail running and we see this partnership as a perfect fit. We love that trail runners can be aware of their surroundings and still enjoy the sounds from their headphones.”
The 2024 UTMB World Series kicks off this month in Asia with the Ultra-Trail Mount Yun by UTMB from the 19-21 April. The trails of the Yunqiu Mountain will welcome runners from around the world as they discover the northwestern Chinese province of Shanxi.
